Most logos don’t have a story that extends very far from a sketch pad at a graphic design agency with one variant of an idea next to another. Our logo is very different. Years ago Dr. Smith took a series of art classes. He drew a woman. This woman eventually became the iconic figure for his logo.
Our practice has evolved throughout the years, making many modern advancements. We felt it was time to update our logo with a modernized, more sophisticated look yet we wanted to keep the personal, human, feeling of the previous logo.
First we selected a more elegant font complementing the artwork the doctor originally created. Dr. Smith again added his artistic touch fine tuning her face. As a staff we researched a series of current hairstyles finally finding one that would enhance her appearance. Using the doctors original drawing as the foundation, we drew fuller, more detailed hair that contoured her figure. That was the last piece of the puzzle!
We love the symbolism of our approach and what the logo represents. Just as the doctor works with beautiful canvases, and enhances his patients’ beauty, we took the same personal approach creating a more beautiful logo.